I am a Digital Marketing Strategist with 8+ years of professional experience in healthcare, tech, and luxury markets.

I empower clients to stay ahead of evolving digital trends and emerging platforms, driving measurable growth through data-driven strategies that exceed KPIs and maximize ROI.

- SPECIALIZED IN -

CASE STUDIES

CASE STUDIES

Haymarket Media

Senior Social Media Manager

  • Developed and executed comprehensive organic and paid social media strategies across LinkedIn, Facebook, and X (formerly Twitter), consistently exceeding growth and KPI targets.

  • Managed a $200K+ annual paid media budget, optimizing ad campaigns to drive website traffic, lead generation, and targeted audience growth.

  • Achieved significant two-year platform growth: 439% on Facebook, 239% on X, and 251% on LinkedIn through strategic content planning and performance optimization.

  • Led the platform migration from Brandwatch to Sprout Social, overseeing the transition, onboarding, and ongoing training across teams to ensure seamless adoption.

  • Collaborated cross-functionally with creative, data, and editorial teams to align content strategy with audience insights and brand messaging.

  • Delivered monthly analytics reports covering organic growth, paid ad performance, and audience engagement trends to inform data-driven decision making.

  • Created and implemented a network-wide Social Media Best Practices Guide, training brand managers and consulting on platform-specific execution.

  • Authored legacy documentation to standardize workflows and support future strategy, scalability, and cross-team efficiency.

BloomsyBox

Digital Marketing Strategy & Social Media Management
Developed and executed comprehensive digital marketing strategies to boost brand visibility, engagement, and ROI across platforms including Facebook, Instagram, Twitter, Pinterest, LinkedIn, and YouTube. Managed content calendars, created and curated high-performing content (text, image, and video), and leveraged audience insights to optimize performance.

Influencer Marketing & Partnerships
Sourced and onboarded lifestyle influencers aligned with brand aesthetics. Negotiated contracts, nurtured long-term relationships, and led influencer campaigns from concept to execution. Edited and repurposed user-generated content to support brand storytelling and campaign goals.

Public Relations & Brand Collaborations
Strategized and coordinated brand partnerships and social media collaborations. Planned and executed digital PR initiatives, including giveaways and co-branded campaigns, to enhance online presence and audience growth.

Cynthia Rowley

Digital Marketing Intern
Supported digital marketing strategy by planning and executing organic and paid social media campaigns across Facebook, Instagram, Twitter, LinkedIn, and TikTok

  1. Collaborated with creative, copywriting, and PR teams to develop cohesive and on-brand social content

  2. Assisted in analyzing campaign performance and compiling analytics reports to inform strategy and optimize engagement

  3. Participated in photoshoots, providing styling and merchandising support to create high-quality content for social media platforms