I am a Social Media Manager with 8+ years of professional experience in healthcare, tech, and luxury markets.

In a rapidly changing industry, I help my clients stay on top of the newest platforms and trends, helping them exceed their KPI and ROI goals.

- SPECIALIZED IN -

CASE STUDIES

CASE STUDIES

Haymarket Media

Sole SMM for medical network’s 3 largest brands: Cancer Therapy Advisor, Oncology Nurse Advisor, and Hematology Advisor

  • Organic and paid growth strategies on Facebook, LinkedIn, and Twitter

  • Content creation

  • Copywriting

  • Outreach and engagement

  • Creation and management of multiple ad campaigns

Monthly Analytic Reports

  • Growth report

  • Ad results report

Creation of Social Media Best Practices Guideline

  • Implemented and distributed across brands within network

  • Created and implemented to lead by example for other brand’s within network

  • Consulting with brand managers to assist with how they can implement the guideline in their social media practices

Original content calendars , growth trackers, and social media audit templates implemented and distributed across company

BloomsyBox

Social Media Management

  • Implemented social media strategies to increase brand awareness and engagement across Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube.

  • Created and curated engaging content, including text, image, and video, designed to resonate with the target audience.

  • Planned and maintained content calendar.

Influencer Relations

  • Identified and reached out to influencers in the lifestyle industry that matched brand's aesthetic and photography standards.

  • Built and maintained relationships with influencers through regular communication and engagement.

  • Negotiated contracts and partnerships with influencers.

  • Developed and executed social media influencer campaigns.

  • Cataloged and edited influencer generated content.

PR

  • Planned and coordinated brand collaborations with other companies

  • Organized social media giveaways

Cynthia Rowley

Social Media Intern

  • Planning organic and paid social media campaigns (Facebook, Instagram, Twitter, LinkedIn, and Tiktok)

  • Assisting manager with analytics and reporting

  • Working with creative team, copywriters, and public relations teams

  • Assisting on photoshoots with merchandising and styling for social content